Followed the rules but missed the point

When I think about writing a new piece, I always remember this quote. There are distinct rules when writing fiction. Spelling and grammar are obviously well established, alongside sentence construction, not forgetting all the rules that publishers set out in terms of the layout and format of your work. There is a a clear view about how things should be done and in order to have any success, you need to be somewhat of a master of all of these. Stephen King in his book On Writing uses the analogy of a toolbox. You have to have all the tools in your box with you, because you never know which tool you might need.